We believe relationships come first — the ones we create with our children and the ones we have with each other. Somewhere along the way, we’ve allowed the busyness of life to get in the way of meaningful connections with our most beloved people: our family & friends.

That’s why we’re actively reimagining social media. What does that mean? It means that the why and the how in our communication now carry a new, more intentional weight.

We are a small team inspired by the Adélie penguin. They're unique animals because they work in tandem, each leaving for 12-day shifts to eat while the other protects and incubates the eggs in sub-zero Antarctic conditions — teamwork at its best.